Browsing All Posts published on »September, 2011«

Resources for Advertising 101 Classes

September 21, 2011


Advertising, as an academic subject, is often categorized as a sub-set within business, marketing, and communication majors. Interested students have to complete classes in these broader topics before they can delve into advertising. In fact, many “Intro to Advertising” classes are taught at the upper division level, after the student already has a working knowledge […]

Advertising in the Digital Age

September 12, 2011


Advertising platforms are constantly changing. But why? How many hours a day do you read the newspaper? Listen to the radio? Watch TV? Spend time on the Internet, or more specifically, social media sites? Chances are, you spend more time with the latter. But once upon a time, television was your predominant media, and before […]